LAUNCHES OAT MEAL UNDER THE NAME ‘MONAVIE ONE’

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Chennai: Backed by the success of its health drink and supplement business in India, MonaVie, the global leader in health and wellness category has forayed into ‘Ready-To-Eat market’. This new ‘Heat & Eat’ range is marketed under the MonaVie ONE brand. The fast changing urban lifestyle has many Indian families turning to quick, high quality, nutritious and affordable food in a ready to eat format; latching on to this trend MonaVie ONE has come up with a range of affordable packaged food solutions starting with the OAT Meal pack.  Priced at Rs.90 for a single pouch, MonaVie ONE – OAT Meal will be available in a pack of 20 meals.

All products under the MonaVie ONE ‘Heat & Eat’ range carries the unique and proprietary AçaVie™, the purest and most potent extract from Açai the Brazilian superfruit in a powder form delivering a rich dose of Antioxidants to the meal. Dip the ‘Ready-To-Eat’ meal pouch in hot water for a few minutes or heat it in a microwave oven and your healthy quick meal is ready; with its existing nationwide distribution network MonaVie ONE will be available across the country. MonaVie is looking at creating large clusters of self employable and independent entrepreneur community through this affordable range of healthy and ready to eat food product launch in India.

Unveiling the new brand and product range, Mr. Dallin Larsen, Founder, Chairman & CEO, MonaVie said, “MonaVie ONE will be a catalyst to our core business in India, it stands for a promise to create a strong, viable and affordable eco-system that will drive a new wave of entrepreneurs in the country. MonaVie ONE has been designed to deliver value and affordable food solutions to our partners and we hope to come up with customised product offerings to increase the range and variety of the offerings under this new brand extension”.

With the growing working population, MonaVie ONE is poised to cater to the increasing demands for affordable food solutions and has built local capability and capacity through its eco-system partners to come up with a growing range of healthy ready to eat food products in the near future. Customized to cater to the Indian taste buds while retaining the core health and nutritional values this new and affordable product range will help consolidate the growing customer base while building a viable business proposition and adding economic value to its strong distribution network.  

The Ready-To-Eat OAT mea is supplemented with an assortment of vegetables which provide vitamins and minerals and a range of phytonutrients known to be essential for good health.

Adding to this, Mr.Randy Larsen,President, Asia Pacific & Founder & Vice Chairman MonaVie said, said, “The increasing health concerns and fast paced urban lifestyle has prompted us to come out with MonaVie ONE – the right solution to a healthy lifestyle, we hope our product offerings will fill in the much needed gap in with the ‘Ready to Eat’ meal format. It fulfills not only the need for a healthy life style but has the potential to spur many independent entrepreneurs to take up the cause of creating wealth with affordable food solutions. With the launch of ‘MonaVie ONE’ we want to give the time pressured population a convenient as well as a tasty, hygienic, healthy heat and eat meal for all age groups.”

Dr.Paul Clayton, Member, Scientific Advisory Board, MonaVie who was also present during the launch said, “We are one of the few companies that have invested over $200 million towards&D and our products and tried and tested across 32 countries in the world. India is increasingly facing many health related problems and we are positioned to provide solutions to the lifestyle related anomalies in our daily life. The addition of Açai berry in the products of ‘MonaVie ONE’ is sure to click with the busy population.”

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