Monavie Scam, Monavie Fraud, monavie scandal
Author – Mr.Raj Lingam, President,
South Asia, Monavie
Food
is fundamental to health. Of late, eating habits witnessed in a majority of
people mostly depends on what the society and self think about wellness,
staying healthy and eating right. In a Country like India that is increasingly
facing many lifestyle related health anomalies, the choice of food that one
makes is driven not merely by taste, preference and pricing, but by what we
actually need, to keep our body clocks ticking. Wellbeing is all about
consuming the right kind of food irrespective of illness or unhealthy lifestyle
habits.
The
Indian consumers are no longer blind ritualistic followers of a prescribed
diet. Food manufacturers have seen the need to be extra careful about the
nutritional information that they provide in their packaging, for consumers are
increasingly becoming more than aware of the health benefits of every
ingredient in the food they are consuming.
The
more we learn about our health, the more we come to realize that our modern
diets are not providing all the nutrients that our body needs. Our body is
constantly subject to attacks by free radicals. Free radicals are responsible
for the oxidative damage in our body which in turn may lead to chronic illness
and aging. To fight these free radicals, antioxidants have to be introduced to
our system. Our body needs a balance of macronutrients like proteins,
fats and carbohydrates, micronutrients like vitamins and minerals and
phytonutrients like antioxidants and polyphenols to maintain excellent health.
A
food’s antioxidant activity is rated in an ORAC value. The ORAC (Oxygen Radical
Absorbance Capacity) unit, ORAC value, or "ORAC score" is a method of
measuring the antioxidant capacity of different foods and supplements. Foods
that contain high ORAC value are said to minimize the oxidative damage in our
body.
During
recent times, food pollution is one hazard that health & wellness food
manufacturers look at quashing. No consumer could have imagined that food that
is essential for them to survive could become toxic. Usages of chemicals are
increasing so rapidly that people cannot imagine even a single product without
any chemical. Most health food & drink manufacturers are eyeing Açai berry
as a potential ingredient for their product to detoxify our body. According to
a study, purity and detoxification is the leading wellness trend in terms of
product launches.
Açai
berry, ‘the fruit of philosophy’, a small, deep-purple fruit is found in the
floodplain swamps of the eastern Amazon River basin. It is packed with
beneficial compounds and it can be called the premiere source of antioxidants. Açai
boasts the highest ORAC rating of any food, providing 18,400 ORAC units per 100
grams. The key feature of Açai berry is unique, ranging from fighting oxidative
damage, defending effects of aging, protecting blood vessels, promoting
vitality and providing long lasting, natural energy. Food manufacturersneed to
give ample support to help preserve and encourage the plantation and
harvesting of Acai Berry scientifically.
Fighting
oxidative damage, defending effects of age, promoting vitality and ensuring
overall well being is what exactly a consumer looks for while opting for a
wellness product. One does not easily understand that all calories are not bad
for the body. Players in the health & wellness Industry rope in the calorie
conscious category with supplements that provide just the right amount of
healthy, nutrient rich calories. For the health food/drink Industry it is all
about ‘weight management’ and not loss or gain.
Fruits
are seasonal in nature and making them available in as natural and convenient a
form anywhere in the globe is challenging enough. Preserving the freshness and
richness of fruits that are exotic is possible only in the form of Juices that
are scientifically blended to preserve their goodness and taste etc more so
over a considerably longer period of time. This is precisely where Health /
Wellness Drinks fit in.
Umpteen
health juices are made available depending upon their raw material,
manufacturing process and the preservation method. However when it comes to
Wellness the ‘moving forward’ towards a better ‘feel’ not all can be of much
help. As wide a variety, as scientific a choice and as safe a blend in as
economic as possible a price is what Wellness Juices should stand for.
This
industry of Health and Wellness drinks is booming for people are benefitting
visibly yet the chosen Fruit Juice must qualify and shall be up to the
standards. Reports suggest that juices are more ‘wholesome’ than any other form
of such nutrients and hence may grow even faster as the news of success spreads
across the globe.
Consumers
are also increasing becoming aware of the caffeine content in the health/energy
drink. This creates a significant impact on beverage firms coming up with
energy drinks. The Industry experts and health nutritionists feel that all
brands should consider declaring the caffeine content in their products so that
Indian consumers can make informed choices about their beverage consumption.
Typically,
energy drinks are said to cause a spike in the levels of energy in our body
that is attributed to the high caffeine content. Certain ingredients like
‘palatinose’, a natural carbohydrate energy source in sugarcane, honey and
sugar beets that are free from any synthetic formula helps with a steady stream
of energy over a longer period of time. Energy drinks should ideally come with
an added advantage of containing 100% natural sources of energy and should
ensure that your body clock keeps ticking all through the day.
India
with its growing population and increasing health concerns has caused a
potential increase in new health and wellness brands emerging into the market.
In 2010, India saw a large number of new health and wellness products in niche
categories as well as products targeted towards lower-income groups. This
expanded the market in terms of both product range as well as consumer base.
The
Indian consumer always looks for an attractive package. What the consumers eat
could create a higher impact when the product is made available in a convenient
package. Consumer patterns are also often driven by the appeal that the
packaging of the health food/drink due to the varied cultures, tastes and practices.
All
aspects put together, the health and wellness food and beverages market in
India is expected to grow at a healthy rate. New launches suited to Indian
tastes and easily affordable foods will further drive growth in the health and
wellness industry.
Monavie
is not a scam. Some people is saying monavie sacm, monavie fraud. Do you want
to know more about monavie see post given below:
Source: Times Food Processing
Journal
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