MONAVIE MX™

MAXIMIZE YOUR HEALTH

This 3-in-1 juice cocktail provides powerful antioxidant support while promoting joint and immune health. Bursting with fruit flavonoids, this health and wellness drink offers a broader array of antioxidants than ever before with 19 fruits and 11 vegetables. Formulated with MonaVie BioEssence™ for greater bioavailability and AçaVie®, the purest, most potent form of açai available, this ultimate juice blend also features glucosamine to increase joint mobility and flexibility, and Wellmune®, which has been clinically shown to strengthen your body's immune defenses. Maximize your health today with MonaVie MX.*

KEY BENEFITS
 
*  Promotes overall health and well being
*  Fights oxidative damage and the signs of aging
*  Increases joint mobility and flexibility
*  Helps safeguard your body against potentially harmful microorganisms
*  Optimizes your immune system
*  Boasts 19 antioxidant rich fruits and 11 vegetables

MonaVie Introduces MonaVie MX with Wellmune WGP

EAGAN, MN - March 5, 2012 - MonaVie, a leading product innovator in the health and wellness category, has selected Wellmune WGP®, the natural immune health ingredient from Biothera, for its newest health juice, Monavie MX™. The introduction builds upon MonaVie’s product family of ready-to-drink beverages, sachets and shots that include Wellmune WGP.

Wellmune WGP is clinically proven to safely prime the immune system to keep the body healthy. Numerous peer-reviewed studies demonstrate that Wellmune WGP mobilizes billions of innate immune cells that are part of the body’s natural defenses without over stimulating the immune system.

“We are gratified that MonaVie has chosen to expand its offering of good-for-you beverages with Wellmune WGP. The line extension underscores both market acceptance of products with Wellmune as an ingredient and its flexibility to meet a range of formulation requirements,” said Rich Mueller, Biothera president and chief executive officer.

Described as offering a powerful punch of antioxidants, including 19 fruits and 11 vegetables, MonaVie MX is formulated with MonaVie BioEssence™ technology, which provides greater bioavailability, and features AçaVie™, the most potent form of açai available.

“MonaVie MX is the ultimate juice blend,” said Shawn Talbott, PhD, and MonaVie’s vice president of product research and development. “It synergistically combines the immunity-strengthening defense of Wellmune with scientifically validated glucosamine to increase joint mobility and a broadarray of powerful antioxidants. This triple combination of health benefits helps safeguard the body against potentially harmful microorganisms, promotes joint health and fights oxidative damage and aging.”

Mueller added, “As consumers look for more ways to support their health and vitality, the broader availability of clinically proven Wellmune WGP in brands they trust offers peace of mind and worry-free convenience that contributes to healthy habits for a lifetime.”

About Wellmune WGP
Wellmune WGP is a natural carbohydrate that is clinically proven to prime key immune cells that keep the body healthy. This unique food, beverage and supplement ingredient is Generally Recognized as Safe (GRAS) under U.S. FDA regulations. It is also patented, Kosher, Halal, non-allergenic and GMO-free. The ingredient is a recipient of an IFT Innovation Award and a Frost & Sullivan Excellence in Research Award. Wellmune WGP is a product of Biothera, a U.S. biotechnology company dedicated to improving immune health.
 
About MonaVie
MonaVie is a leading product innovator in the health and wellness category. Starting with the açai berry, MonaVie has fulfilled its mission to bring the rarest and most efficacious nutritional products to a global market. Its reputation as an innovative leader has been confirmed again with the introduction of its revolutionary new product philosophy, MonaVie Nutritional Chemistry™, that delivers custom nutrition to meet an individual’s unique nutritional needs in an easy-to-use delivery system. Learn more about MonaVie

Wellness brand MonaVie plans India plant

Chennai, July 18: Health and wellness products brand MonaVie plans to set up its own manufacturing facility in Chennai. “We are in the process of identifying the location, which will more probably be at Sriperumbudur,” said Mr Raj Lingam, President (South Asia), MonaVie. According to him, it could be through a joint venture and would involve an investment of Rs 100 crore.

Mr Lingam said the market here is quite promising and “we are confident of setting up a facility as soon as we scale up our operations here”. MonaVie, a Jordan-based global brand, is a direct marketing company with presence in 23 countries with its largest base in the US. Its current India business is “on the verge of crossing Rs 100 crore”.

He said to expand its business in India, it has taken a conscious decision to customise and localise the product offerings to suit the Indian palate.

“We are collaborating with local food technologists, experts to explore new possibilities,” said Mr D. Guna, Managing Director, MonaVie India.

The company’s product portfolio includes protein powder, health juices, energy blends, weight-loss solutions. Currently, it outsources some of its products to local manufacturers in India.

Elaborating on the product it launched today, RVL Protein powder, Mr Guna said, contains high protein and does not contain cholesterol and lactose. Besides admissible levels of chromium and zinc (which helps in maintaining blood sugar levels), it contains low fat to refuel the body muscles and to provide energy.